The Least of These

Harnessing the power of the Internet

Americans have a significant untapped interest to give internationally even though they are unaware of the full scope of the problem, and of the full extent of their wealth relative to most of the world.

We think once Americans’ awareness of the full extent of the problem is heightened, and they are connected to high-quality non-profit projects, they will provide significant financial support to the poorest of the world.

We will do this by:

  1. Engaging donors emotionally in the non-profits through use of photos, video and web journals.
  2. Presenting high-impact information. We have pinpointed the highest impact details possible. We will present the most salient of these in introductory spots like on the front-page. More in-depth views will be offered on pages such as “People in the Greatest Need.” Besides educating the public, this will also become a resource for teachers and parents educating their children.
  3. Recognizing donors through various naming opportunities including becoming non-profit sponsors (featured on non-profit pages), country sponsors (featured on country pages) and The Least of These benefactors and supporters (featured on our front page and other pages).
  4. Introducing innovative tools like our World Wealth Calculator, where Americans can enter their annual incomes and find where they stand in the context of the world. People’s thinking goes from believing they do not have much money, to realizing that they are amongst the richest people in the world.

  1. Creating viral marketing that will increase awareness of the situation in the world and will also drive traffic to our site. For example, we will create a Make Your Own World Wealth Calculator feature so other sites can put the same calculator on their sites, with people being delivered to our site to see the results.
  2. Allowing donors to give directly to overseas non-profits, to our general project fund, or to scholarships and fellowships for promising individuals.
  3. Emphasizing what great differences donors can make with their money. Their donations get the biggest bang for the buck going towards the people in greatest need. The impact of their donations does more good.
  4. Allowing people to donate simply by shopping on Amazon, searching on Google or charging items to their credit cards
  5. Involving people in spreading the word and in fundraising. Visitors can email their friends photos and descriptions of the non-profits’ they support. We will also develop a volunteer fundraising kit that gives people the tools to fundraise for the overseas non-profits they want to support. Individuals, companies, schools and other groups can create fundraising pages to raise funds for projects
  6. Publish the largest and highest quality repository of daily news, information and photos related to those in need. Our archives will be great resource for researchers and workers in the field. It will also be a place where students can find information for papers they’re writing.

  1. Show donors the results of their donations. Donors will be able to read evaluations our field representatives write on the non-profits, read about progress made in the web journal and see photos and videos of the non-profits’ successes.
  2. Position giving not just as an obligation, but as an opportunity. Giving to others allows people to feel good and to participate in something larger than themselves. Donating needs to be presented in this way so a positive feeling is associated with it.
  3. Draw upon quotes from musicians, businesspeople and spiritual leaders to inspire people to give. For example, while most spiritual traditions place a very strong emphasis on helping the poor, this is rarely tapped into.
  4. Providing advanced donor services for large individual donors, corporations and foundations.
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